More Hunt Stories
Real hunts, honest decisions, and the work that happens long before the final picture.
HOW THE NAME STARTED
The Name Startedas a Family Joke
Casey’s family is from Montana, and her dad, Brad, liked reminding the Iowa guy that he was a Flatlander.
During a long drive to Florida, he used the nickname again. Kaleb looked at Casey and said, “That’s the name.”
It fit. Most of their hunting happens in flat farm country, on permission ground and the overlooked pieces people pass on the way to somewhere bigger.
KALEB’S STORY
The Obsession StartedBefore the Hunting Did
Kaleb grew up near North Liberty with public ground close by. Before he was old enough to hunt, he was already asking his dad for five-in-the-morning drives just to look for deer.
When people didn’t believe the bucks he said he was seeing, he bought a small handycam to prove it. That became Iowa Style Outdoors, followed by six years filming and editing with Midwest Whitetail.
Land management eventually became his full-time work. The Flatlander gave him one place to bring the hunting, habitat work, and filming together in his own words and his own way.
WHY WE BUILT IT
We Wanted to Tell the Whole Story
The Flatlander gave us a place to show the work behind the hunt, be honest about what went wrong, and share what we’re still learning along the way.
CASEY’S STORY
She Learned to HuntOne Season at a Time
Casey’s dad introduced her to the basics of hunting, but she didn’t really dive into it until she met Kaleb.
She tagged Sporky during early muzzleloader season. A week and a half later, she filled her first archery tag on the mature buck the landowner called the Kaleb Buck. It was also her first solo harvest.
Today, Casey helps shape the content, apparel, photos, communication, and day-to-day work behind The Flatlander while giving newer hunters someone to learn alongside.
THE VENDETTA STORY
The Hunt That ShowedWhat We Were Building
After EHD killed two of the mature bucks Kaleb knew best, he backed out of the farm and shifted his attention to a buck he had only recently gotten on camera.
Around October 31st, Kaleb said on video that they might find him hung up with a doe along a fence line. Driving the area together, Kaleb and Casey spotted him exactly that way and built a plan.
Kaleb closed the distance on foot and killed Vendetta in his first true spot-and-stalk whitetail hunt. The video connected because it showed the kind of hunting The Flatlander was built around: attainable ground, changing plans, and the whole story behind the result.
WHAT’S AHEAD
Keep Hunting. Keep Learning. Keep Building.
They’re not trying to turn The Flatlander into something it isn’t. They want to keep sharing real hunts, helping landowners, and building something their family can grow with.
Better Ground
Practical improvements built around the land, the hunting pressure, and the owner’s goals.
Gear They Trust
Products they already use, tested through real seasons, land work, and time in the field.
A Family Business
Something Kaleb and Casey can keep building together as their family and the brand grow.